- Brand Life-cycle Assessment including current Value Proposition, Product Mix, Brand Aging Analysis & Service/Product Utility Review.
- Consumer Analysis covering: Segmentation, Targeting, Positioning Strategy, Target Region Gap Assessment, Brand Reach & Recall Strategy.
- Consumer Pricing Segmentation (into one of the following): Loss leader pricing, Skimming price, Value service pricing, Luxury/Elite appeal pricing.
- Profitably Assessment by: Top-line/Bottom-line & Net Realizable Value Analysis, Product Mix, Geographical Product Prevalence.
- Market Sizing, Competition & Best Practices Assessment.
Our Experts
Our experts team is responsible for our strategic vision. Under its leadership, Vmarsh offers innovative and effective solutions for the critical business problems faced by our clients today and helps them prepare with confidence for the challenges of tomorrow.
Sandeep Sharma
Executive Director and Founder
Ilan Geva
Senior Director of Strategy and Head of Americas & Chicago Office
Sherene Azli
Director of Transformation and Head of APAC & Kuala Lumpur office
Dr. María Cecilia Aponte
Associate Director of Strategy and Quality Improvement
Soraia Angiuoli
Senior Consultant - Leadership, International Expansion and Patient Experience
Marini Md Saari
Senior Consultant - Strategic Transformation, Stakeholder Management, Sustainable Finance and Data Analytics
Zul Idris
Senior Consultant - Digital Healthcare, Go-to-Market Strategies and Business Advisory