Identification of potential target market
- Internal Assessment to understand: Current state including, Key advantages/Challenges, Existing Employee’s Experience, Existing patient footfall countries & their experience, Assessment of current primary/ secondary/tertiary/accessory care areas, Current pricing strategy, etc.
- External Assessment of Target: Current Target Segment; Demographics (including: gender ratio, age group, education level, purchasing power, socio-economic brackets, cultural dynamics); Key Healthcare Shortcomings & Disease Burden, Proportion of Facilities in the Area, Key competition, trends/dynamics evolving due to COVID-19 for medical travel
Devising Strategic Channels to enhance the Market Expansion opportunities
- Identification of Suitable Channels to enhance business such as: Centre of excellence with regional operators, Telemedicine based satellite centers, International Patient Camps, Facilitator Referrals, International Payer/Regulator based patients, Diplomatic consulate tie-ups, Possibilities of Public Private Partnerships
- Assessing the Viability of Identified Channels in Terms of Pricing, Activities, Costs, Regulations, Opportunities, Possible Challenges & Service Packages
Plugging the selected Strategic Channels with the right Marketing Plan & Support
- Segmenting, Targeting & Positioning the chosen Strategic Channels
- Devising a Detailed Marketing & E-market Based Activity Plan to Support Objectives with considerations to regulatory requirements
Our Experts
Our experts team is responsible for our strategic vision. Under its leadership, Vmarsh offers innovative and effective solutions for the critical business problems faced by our clients today and helps them prepare with confidence for the challenges of tomorrow.

Sandeep Sharma
Executive Director and Founder

Paula Wilson
Senior Director of Leadership, Governance & Business Risk Advisory

Dr. Sahana Sharan
Empanelled Consultant and Expert – Value Based Care & Cost Optimization Strategies

Ilan Geva
Senior Director of Strategy and Head of Americas & Chicago Office

Dr. María Cecilia Aponte
Associate Director of Strategy and Quality Improvement

Sophia Bouayad
Associate Director of Operational Excellence and Strategy

Sherene Azli
Director of Transformation and Head of APAC & Kuala Lumpur office

David Vequist
Senior Advisor - Strategic Management, Medical Travel and Innovation

Yash Chandra
Senior Consultant - New Market Entry, Feasibility and Transaction Advisory

Marini Md Saari
Senior Consultant - Strategic Transformation, Stakeholder Management, Sustainable Finance and Data Analytics

Zul Idris
Senior Consultant - Digital Healthcare, Go-to-Market Strategies and Business Advisory

Ranganathan Ramachandran
Senior Consultant - New Market Entry, Feasibility and Transaction Advisory