Franchise Expansion Evaluation – Vmarsh Healthcare

Identification of potential target market

Internal Assessment to understand: Current state including, Key advantages/Challenges, Existing Employee’s Experience, Existing patient footfall countries & their experience, Assessment of current primary/ secondary/tertiary/accessory care areas, Current pricing strategy, etc.
External Assessment of Target: Current Target Segment; Demographics (including: gender ratio, age group, education level, purchasing power, socio-economic brackets, cultural dynamics); Key Healthcare Shortcomings & Disease Burden, Proportion of Facilities in the Area, Key competition, trends/dynamics evolving due to COVID-19 for medical travel

Devising Strategic Channels to enhance the Market Expansion opportunities

Identification of Suitable Channels to enhance business such as: Centre of excellence with regional operators, Telemedicine based satellite centers, International Patient Camps, Facilitator Referrals, International Payer/Regulator based patients, Diplomatic consulate tie-ups, Possibilities of Public Private Partnerships
Assessing the Viability of Identified Channels in Terms of Pricing, Activities, Costs, Regulations, Opportunities, Possible Challenges & Service Packages

Plugging the selected Strategic Channels with the right Marketing Plan & Support

Our Experts

Our experts team is responsible for our strategic vision. Under its leadership, Vmarsh offers innovative and effective solutions for the critical business problems faced by our clients today and helps them prepare with confidence for the challenges of tomorrow.