- Current Market Assessment & Gap Analysis Covering Macro Analysis, Market Sizing and Required Benchmarking Studies.
- Internal Assessment to further understand: Current Brand Persona, Customer Response, Key advantages, Key Challenges, Existing Stakeholder & Employee’s Experience, Assessment of Current Products, Current Pricing Strategy, etc.
- External Assessment of Target Market to further understand: Current Target Segment (Primary, Secondary and/or Tertiary diseases Shortfall; Demographics of Existing & Potential Customer Base (including: gender ratio, age group, education level, purchasing power, socio-economic brackets, cultural dynamics); Key Healthcare Shortcomings & Disease Burden, Proportion of Diagnostic Facilities in the Area (competition)
Our Experts
Our experts team is responsible for our strategic vision. Under its leadership, Vmarsh offers innovative and effective solutions for the critical business problems faced by our clients today and helps them prepare with confidence for the challenges of tomorrow.

Sandeep Sharma
CEO and Founder

Ilan Geva
Senior Director of Academics and Head of Americas & Chicago Office

Paula Wilson
Senior Director of Leadership, Governance & Business Risk Advisory

Sarah Jane O Dwyer
Head of Western European Region & Dublin Member Firm

Michael Mitchell
Empaneled Consultant - Oceania & APAC Region; Expert for Change Management & Organizational Governance

Kenta Ebisawa
Empaneled Consultant for Strategy & Quality Improvement

Dr. David Vequist
Senior Advisor - Strategic Management, Medical Travel and Innovation

Rachel Simpson
Associate Director - Quality Improvement Services

Ayman Ibrahim
Empaneled Consultant - Financial Transformation and Strategy for MENA regions

Zul Idris
Senior Consultant - Digital Healthcare, Go-to-Market Strategies and Business Advisory

Yash Chandra
Senior Consultant - New Market Entry, Feasibility and Transaction Advisory