Sandeep Sharma

Sandeep is also the Chairmen of the European Fertility Society for Global Strategy committee, setting-up policies & strategies for IVF tourism focused between Europe & MENA regions. Sandeep is also the member of board of the standards advisory board at Global Healthcare Accreditation is involved in devising the right standards/policies/SoPs which hospitals should implement as a part of their Medical Tourism Strategy, Business Plan & Infrastructure from the perspective of operational excellence, patient safety & enhanced patient experience

He is also a renowned international speaker, sharing his views and experiences across reputable international forums such as Qualinn 2024, Wellness Odyssey 2024, Patient Safety Conference, Georgia 2024, IPSC 2024, HTDC/Arab Health 2024 , EMT 2023, CIHT 2023, Arab Health 2023, HTDC 2023, CIHT 2022

He has also shared his thoughts with several magazines and international forums such as Bloomberg Business Tokyo, Total Croatia News, H R Revolution Middle East, Medtour Press

Major Projects

Gap Assessment and Organizational Readiness for Accreditation, Romania

• Key agenda for the audit was to review the effectiveness & efficacy of operations, governance compliance to standards & understand SOPs at a functional level to support the overall strategy and Quality Attributes of the Hospital

Strategic, Clinical & Operational;  prefeasibility study for Home Healthcare Services, UAE

• Strategic & Operational Prefeasibility to access success of Home-Healthcare transaction for a healthcare private equity investor
• Evaluation of Home Healthcare Areas, Demand-Supply Gap, Operational, Clinical & Financial Risk Assessment
• Secondary Market Research to understand home-healthcare landscape in the GCC & specifically the UAE, clinical areas to be added basis the supply-gap & profitability maximization

Clinical & Non-Clinical Fixed Assets Verification, KSA

• Project lead for one of the largest public healthcare provider in KSA (1000+ bed facility) for Fixed Assets Verification focused on: Location Mapping & Planning, Location Tagging, Physical Verification (App enabled tracking) & Reconciliation of Assets.
• Lead internal team of 36 members as well as client stakeholders for project planning, implementation & Risk Management

Medical Tourism Strategy building & Implementation, Europe, GCC and APAC

• Profiling the Demographics, Healthcare Infrastructure, Prevalent diseases, Customer groups across Oman, UAE, Morocco, Egypt for pursuing Medical Treatment in EU. Identifying & Liaising channels for generating patient leads through Healthcare Ministry contracts, Healthcare Facilitators, Insurance Providers, Digital Healthcare Platforms
• Creating channels for Brand Awareness through conference participation, screen camps & patient profiling, publications in journals, social media camps & enhancement of word-of-mouth opportunities

Strategy, Brand Launch & Business Initiation –West Africa

• Extensive Market Research – Trend analysis, Perceptual Mapping, Brand Feasibility studies to understand Marketing Dynamics & Identify the right Brand positioning with localized for Nigeria, MENA East Africa & West Africa
• Identification of crucial stakeholders in GCC, West Africa through Market modeling focused on Brand Equity enhancement & ROI assessment

Digital Marketing Strategy implementation, UK & South Europe: 

• Focused Digital Marketing activities through Geo-tagging, Geo-fencing & PPP analysis for identified groups (Potential Patients) in UK & South Europe
• Set-up of Satellite centers for Video Clinics for Patient screening
• Social Media Campaigns to boost brand visibility
• Identified opportunities for indications expansion; Worked concurrently with Medical team & Key opinion leaders: Organized medico-marketing engagement programs (CMEs, Focal Meets, Digital awareness drives & Speaker programs.

Brand Management – Biocon Biopharmaceuticals, India

• Worked co-currently with the Medical team to assess the product lifecycle management for Biocon Nephrology
• Identified opportunities for indications expansion
• Organized medico-marketing engagement programs (CMEs, Focal Meets, Digital awareness drives & Speaker programs) on zonal & pan-India levels
• Digital Campaigning: Lead sales team of 95 members for the ‘No.1 EPO with Safety device’ campaign for across India
• Optimization of processes to ensure stock availability & timely stock transfers via sales forecasting

Healthcare Audits & Reviews, GCC

• Corporate Strategy Assessment: Key agenda for the audit was to review the effectiveness & efficacy of operations, focus on the governance components & understand SOPs at a functional level to support the overall strategy of the Hospital
• The key focus areas of this review were: Infrastructure Management, Equipment Management, Manpower Management and Strategy business plan implementation effectiveness
• Manpower Assessment (Clinical & Non-Clinical): The objective of this review is to assess the design and operating efficiency of the internal controls surrounding Manpower Optimization processes, ascertain if key risks are mitigated
• The key focus areas in this review were: Department structure and manpower planning, Work volume, Resource cost allocation and analysis, Key performance indicators (KPIs) monitoring and reporting
• Revenue Cycle Management : This review was focused on understanding & reviewing the Revenue stream of the hospital, SOPs around the Revenue In-flow and Outflow, Identifying the sources of revenue leakage. The scope areas were: Patient Access, Charge Capture, Billings and Collections, Denials Management & HIM