Ioana Vasilescu

Previously, as Business Development Manager at Oameni și Companii, Ioana was responsible for identifying growth opportunities, negotiating strategic partnerships, and supervising project teams. Her expertise included market research, campaign development, recruitment, and stakeholder communication, particularly in the health and communication consultancy sectors. She managed end-to-end project cycles—from concept design and team setup to partner coordination and performance evaluation—strengthening the organization’s positioning in the healthcare communication market.

Earlier in her career, Ioana held various roles in account and office management, both in Romania and abroad, where she fine-tuned her abilities in project coordination, client servicing, and media production. These roles provided her with hands-on experience in team management, resource planning, and event coordination. Her international exposure and consistent involvement in large-scale projects and strategic initiatives have shaped a well-rounded professional profile, with strong capabilities in advocacy, communication, and leadership.

Skills and Experience

Strategic Leadership & Advocacy

Ioana brings extensive experience in operations management and healthcare advocacy. In her role at PALMED, she leads the implementation of strategic plans and handles institutional communication, while also maintaining strong relationships with public authorities and industry stakeholders. She has a solid background in navigating public policy and regulatory frameworks, consistently representing member interests at the national and international level. Her responsibilities also include internal reporting, budgeting, and coordinating governance procedures within the organization.

Business Development & Project Management

Ioana has a strong track record in business development, having identified market opportunities and secured strategic partnerships throughout her career. Ioana has led B2B and B2P communication initiatives, developed and implemented marketing campaigns, and contributed to employer branding strategies. She has successfully managed cross-functional teams, overseeing recruitment, onboarding, and performance follow-up. Her project management experience spans the full lifecycle—from concept development to partner coordination and final delivery—especially within the healthcare and communication sectors.

Cross-Sector Experience & International Exposure

Ioana’s career spans multiple industries, including media, PR, and corporate communication. She has worked on TV production projects in Buenos Aires, supported print media operations, and managed office logistics in various settings. With over 50 events organized from start to finish, she excels in high-impact coordination across different domains. Her fluency in English and working knowledge of Spanish support her work in diverse environments, and she has completed several international programs focused on leadership, entrepreneurship, and communication.