{"id":18695,"date":"2025-05-19T06:17:37","date_gmt":"2025-05-19T06:17:37","guid":{"rendered":"https:\/\/vmarsh.com\/healthcare\/?page_id=18695"},"modified":"2025-05-26T08:04:36","modified_gmt":"2025-05-26T08:04:36","slug":"ioana-vasilescu","status":"publish","type":"page","link":"https:\/\/vmarsh.com\/healthcare\/ioana-vasilescu\/","title":{"rendered":"Ioana Vasilescu"},"content":{"rendered":"\t\t
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Ioana Vasilescu\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Associate Director \u2013 Business Development in Central Europe Region<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Professional Experience: <\/b><\/u><\/p>

With over 15 years of experience in business communication and operations, Ioana Vasilescu currently serves as Operations Director at PALMED \u2013 Romanian Association of Healthcare Providers, where she plays a central role in organizational strategy and institutional advocacy. She oversees strategic planning, internal and external communications, HR operations, and relationship management with public authorities and industry associations. Her leadership ensures effective coordination of the operational structure and alignment with the organization\u2019s mission to represent and promote the interests of private healthcare providers across Romania, and, through medical tourism, all over the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Previously, as Business Development Manager at Oameni \u0219i Companii, Ioana was responsible for identifying growth opportunities, negotiating strategic partnerships, and supervising project teams. Her expertise included market research, campaign development, recruitment, and stakeholder communication, particularly in the health and communication consultancy sectors. She managed end-to-end project cycles\u2014from concept design and team setup to partner coordination and performance evaluation\u2014strengthening the organization\u2019s positioning in the healthcare communication market.<\/p>

Earlier in her career, Ioana held various roles in account and office management, both in Romania and abroad, where she fine-tuned her abilities in project coordination, client servicing, and media production. These roles provided her with hands-on experience in team management, resource planning, and event coordination. Her international exposure and consistent involvement in large-scale projects and strategic initiatives have shaped a well-rounded professional profile, with strong capabilities in advocacy, communication, and leadership.<\/p>

Skills and Experience<\/b><\/u><\/p>

Strategic Leadership & Advocacy<\/p>

Ioana brings extensive experience in operations management and healthcare advocacy. In her role at PALMED, she leads the implementation of strategic plans and handles institutional communication, while also maintaining strong relationships with public authorities and industry stakeholders. She has a solid background in navigating public policy and regulatory frameworks, consistently representing member interests at the national and international level. Her responsibilities also include internal reporting, budgeting, and coordinating governance procedures within the organization.<\/p>

Business Development & Project Management<\/p>

Ioana has a strong track record in business development, having identified market opportunities and secured strategic partnerships throughout her career. Ioana has led B2B and B2P communication initiatives, developed and implemented marketing campaigns, and contributed to employer branding strategies. She has successfully managed cross-functional teams, overseeing recruitment, onboarding, and performance follow-up. Her project management experience spans the full lifecycle\u2014from concept development to partner coordination and final delivery\u2014especially within the healthcare and communication sectors.<\/p>

Cross-Sector Experience & International Exposure<\/p>

Ioana\u2019s career spans multiple industries, including media, PR, and corporate communication. She has worked on TV production projects in Buenos Aires, supported print media operations, and managed office logistics in various settings. With over 50 events organized from start to finish, she excels in high-impact coordination across different domains. Her fluency in English and working knowledge of Spanish support her work in diverse environments, and she has completed several international programs focused on leadership, entrepreneurship, and communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Areas of Expertise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tHealthcare Policy & Stakeholder Engagement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tOrganizational Leadership & Operational Management<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBusiness Development & B2B\/B2P Strategies<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tProject Management in Health & Communication Sectors<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tInternational Experience & Multicultural Collaboration<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Industry Expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tHealthcare communication and business development <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tB2B and B2P strategies, including advocacy, stakeholder engagement, and public policy management<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tOrganizing high-impact events, marketing campaigns, and employer branding initiatives<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Languages\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tRomanian \/ English \/ Spanish<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        Education <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMaster in PR and Communication, National University of Political Studies and Public Administration, Romania<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBachelor in PR and Communication, National University of Political Studies and Public Administration, Romania<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBachelor in Management Marketing, Romanian-American University, Romania<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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          Ioana Vasilescu Associate Director \u2013 Business Development in Central Europe Region Professional Experience: With over 15 years of experience in business communication and operations, Ioana Vasilescu currently serves as Operations Director at PALMED \u2013 Romanian Association of Healthcare Providers, where she plays a central role in organizational strategy and institutional advocacy. She oversees strategic planning, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-18695","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/vmarsh.com\/healthcare\/wp-json\/wp\/v2\/pages\/18695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmarsh.com\/healthcare\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vmarsh.com\/healthcare\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vmarsh.com\/healthcare\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vmarsh.com\/healthcare\/wp-json\/wp\/v2\/comments?post=18695"}],"version-history":[{"count":10,"href":"https:\/\/vmarsh.com\/healthcare\/wp-json\/wp\/v2\/pages\/18695\/revisions"}],"predecessor-version":[{"id":18855,"href":"https:\/\/vmarsh.com\/healthcare\/wp-json\/wp\/v2\/pages\/18695\/revisions\/18855"}],"wp:attachment":[{"href":"https:\/\/vmarsh.com\/healthcare\/wp-json\/wp\/v2\/media?parent=18695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}